For decades it's been a matter of speculation…possibly even
for centuries: blondes have more fun but brunettes are smarter.
Is there any truth to that stereotype? The one that claims
blondes are dumb as far as intellect is concerned but have that innate ability
to manipulate men with their sex appeal? The one that claims brunettes are by
far the more intelligent and capable but lose out in the sex symbol department?
Even Hollywood has played into the hands of the stereotype,
by making changes in the image they present to the movie going public. In the
days of the silent movie, blonde Mary Pickford was the sweet and virginal
heroine while brunette Theda Bara was the bad girl sex symbol whose screen
persona was the vamp who stole boyfriends and wrecked marriages.
Then in the 1930s the show biz image changed. The blonde
became the home wrecking hussy, the gold digging sex symbol while the brunette
was either the dutiful wife, the hometown girl next door girlfriend, or the
uncommon situation of the intelligent woman who stepped out of the housewife
mold and pursued a career in the business world as a single woman.
Most of the big screen sex symbols were blondes, a few
natural and most from the beauty salon. There were a few brunette sex symbols
and the occasional redhead such as Rita Hayworth. Probably the most famous of
all time is the iconic Marilyn Monroe whose name became synonymous with sex
symbol. Marilyn co-starred with a brunette sex symbol of the time, Jane
Russell, in the ultimate blonde vs. brunette movie—the 1953 release of Gentlemen Prefer Blondes.
But do gentlemen really prefer blondes? Results from a study
conducted by the University of Westminster in the U.K. and the Scandanavian Journal of Psychology show
something quite different. Their study shows that men actually prefer
brunettes. The study was conducted with a woman going to three different
nightclubs as a brunette, a blonde, and a redhead to see how many men
approached her. She was approached most as a blonde, second as a brunette and
least as a redhead. That would seem to prove the gentlemen preferring blondes
theory.
However, follow-up with the men in the same three nightclubs
showed that the men found her most appealing overall as a brunette. They said
she came across most attractive, intelligent, approachable and dependable as a
brunette, more temperamental as a redhead, and needy as a blonde. Previous
studies had upheld the stereotype by showing that men prefer blondes.
Interestingly, women of all hair colors prefer men with dark
hair…another stereotype of heroic tall, dark, and handsome. And apparently that
choice applies to female lions as well. Male lions with dark manes are more
likely to be pride leaders.
In a different study in 2011 in the U.K., 2000 men were
surveyed and blondes were selected as the preference. Then when the same study
was conducted in France, U.S., Spain, Italy, and Brazil, the preferred hair
color was dark. Psychologists say that women who are not natural blondes
usually go blonde because thy want to stand out. Since only about 10% of the
population are natural blondes, this tactic works.
Hmmm…I guess those psychologists forgot about the mature women who go blonde because it
softens their facial features, i.e. makes the wrinkles not as noticeable while
not being that mature gray color.
However, old stereotypes die hard. With the current state of
the economy, society has observed more blonde women dying their hair dark in
order to be perceived as more professional in the work place and thus less
likely to be laid off.