Mother's Day—A Brief History

 

Mother's Day is a holiday honoring motherhood. It's observed in different forms in many countries, the date traditionally falling on the second Sunday in May in the United States (for 2023 that's Sunday, May 14).

The celebration of mothers and motherhood goes back to the ancient Greeks and Romans who held festivals honoring the mother goddesses. The clearest precedent for Mother's Day is the early Christian festival known as Mothering Sunday. This was once a major tradition in the UK and parts of Europe, falling on the fourth Sunday in Lent. It was a time when the faithful would return to their mother church (the main church in the vicinity of their home) for a special service. Over time the tradition shifted into a secular holiday with children bringing flowers to their mothers as tokens of appreciation.

Although the roots of the modern American Mother's Day go back to the years prior to our Civil War (1861-1865), the official Mother's Day holiday in the U.S. arose in the 1900s as a result of the efforts of Anna Jarvis. Following her mother's death in 1905, Anna Jarvis conceived of Mother's Day as a way of honoring the sacrifices mothers made for their children. After gaining financial backing from a Philadelphia department store owner, in May 1908 she organized the first official Mother's Day celebration at a Methodist church in Grafton, West Virginia. That same day also saw thousands of people attend a Mother's Day event at a retail store in Philadelphia.

Following the success of her first Mother's Day, Jarvis—who remained unmarried and childless her whole life—resolved to see her holiday added to the national calendar. Arguing that American holidays were biased toward male achievements, she started a massive letter writing campaign to newspapers and prominent politicians urging the adoption of a special day honoring motherhood. By 1912, many states, towns and churches had adopted Mother's Day as an annual holiday, and Jarvis had established the Mother's Day International Association to help promote her cause. Her persistence paid off in 1914 when President Woodrow Wilson signed a measure officially establishing the second Sunday in May as Mother's Day.

Anna Jarvis had originally conceived of Mother's Day as a day of personal celebration between mothers and families. Her version of the day involved wearing a white carnation and visiting one's mother or attending church services. But once Mother's Day became a national holiday, it wasn't long before florists, card companies and other merchants capitalized on its popularity.

While Jarvis had initially worked with the floral industry to help raise the Mother's Day profile, by 1920 she had become disgusted with how the holiday had been commercialized. She outwardly denounced what she believed it had become and urged people to stop buying Mother's Day flowers, cards and candies. Jarvis eventually resorted to an open campaign against Mother's Day profiteers and even charities. She also launched countless lawsuits against groups that had used the name "Mother's Day," eventually spending most of her personal wealth in legal fees. By the time of her death in 1948 Jarvis had disowned the holiday altogether, and even actively lobbied the government to see it removed from the American calendar.

Even though versions of Mother's Day are celebrated throughout the world, traditions vary from country to country. For example—in Thailand, Mother's Day is always celebrated in August on the birthday of the current queen. And in Ethiopia, families gather each fall to sing songs and eat a large feast as part of a multi-day celebration honoring motherhood.

In the U.S., Mother's Day has become one of the biggest holidays for consumer spending.